Case Study
From 1.9% to 9.8% Appointment Rate
How leading multi-location RV dealer groups turned AI-driven conversations into 2,000 CRM-matched sales.
69,000
Conversations Managed
2,000
Leads Generated
7.3%
Appointments Booked
The Challenge
Thousands of units. Dozens of locations. Leads slipping through the cracks—and not enough turning into appointments.
A multi-location RV dealer group came to Lahzo facing challenges common across the industry—and a few unique to their scale.
Legacy chat and form tools generated volume but not quality. Leads came in, but too few converted to appointments. Follow-ups were inconsistent and the data trail stopped at the click.
Store hours created a hard ceiling on engagement. Shoppers browsing inventory outside of business hours had no one to talk to—and no way to book an appointment.
Ad spend was difficult to tie to real outcomes. The dealer knew digital was working in aggregate, but couldn’t quantify which campaigns were driving actual sales.
1.9% → 9.8%
Appointment rate after a lead was generated—a driven by continuous agent optimization on a key lead-generating page button.
Lahzo platform data — tracked via internal performance monitoring
The Solution
AI Sales Agent + Agent Fuel Advertising, Unified in One Platform
Lahzo deployed its Sales Engine Platform: an AI sales agent embedded across the dealer’s digital properties, paired with programmatic advertising (Display, CTV, Dynamic Ads) and pay for click (Meta, Google, etc.). The key differentiator was attribution: ad impression and agent conversation tracked back to ad sources, leads, appointments, and closed CRM deals.
What Lahzo Deployed | Coverage |
|---|---|
Always-on AI sales agent | Core chat, inventory listings, page buttons, conversion points, microsites, value-my-trade flows, event support, etc. |
Device-targeted programmatic advertising | Display, CTV, Dynamic retargeting, CPC channels |
Pay-per-click (Google, Meta, etc.) | Management of client accounts |
Unified attribution model | Ad touches → agent sessions → closed CRM deals, with confidence tiers |
Performance dashboard | Real-time: conversations, lead quality, appointment rates, ad influence |
The Proof
The numbers showed up in the CRM.
7.3%
Conversation-to-Sale Rate
1 in 14 Lahzo sessions where contact info was shared resulted in a closed deal.
15.7%
Appointment Conversion Premium
Agent conversations that booked an appointment converted at 15.7%—a 9.1-point premium over lead-only conversations at 6.6%.
2,000+
CRM-Matched Sales
Every sale is traced via ID match. Not modeled. Not estimated. Individually matched, lead by lead, deal by deal.
5x
Appointment Rate Improvement
From 1.9% to 9.8% appointment rate after lead generation—driven by continuous agent evaluation, testing, and optimization.
“Lahzo has been a valuable partner for our business. Their platform has helped us improve customer engagement and response time, while their support with marketing assets has added consistency and efficiency to our overall strategy. The team is responsive, easy to work with, and focused on delivering solutions that drive real results.”
Senior Executive — National RV Dealer
“
The Full Story
Problem → Insight → Solution → Results
The Problem
Volume without visibility. Activity without accountability.
The dealer groups were spending aggressively on digital advertising and running legacy chat tools. Leads came in—but the data trail stopped at the form fill. There was no way to connect an ad impression to a conversation to a closed sale. After-hours shoppers hit a dead end. And the sales team spent hours fielding low-intent inquiries that could have been handled to free them for hot leads.
The Insight
The problem wasn’t lead generation. It was lead capture and attribution.
The dealer wasn’t short on demand—they were short on a system to capture it intelligently and prove what was working. 41.9% of conversations were happening outside business hours. Legacy tools couldn’t qualify, couldn’t book appointments, and couldn’t connect the dots back to advertising spend. The gap wasn’t awareness. It was conversion infrastructure—a sales engine.
The Solution
Full-stack deployment: AI agent + programmatic ads + closed-loop attribution.
Lahzo deployed an always-on AI sales agent across core chat, inventory listings, page buttons, microsites, value-my-trade flows, etc. Simultaneously, device-targeted programmatic ads ran across Display, CTV, Dynamic retargeting, and CPC channels. Every touchpoint was connected through a unified attribution model—ad impressions to agent conversations to sold units—with confidence levels clearly defined across three data tiers.
The Results
2,000 CRM-matched sales. 7.3% conversion. 3,650 hours reclaimed.
Over the evaluation period, the AI agent handled ~69,000 conversations, producing 2,000+ individually CRM-matched sales. Appointments converted at 15.7%—a 9.1 point premium over non-appointment sessions. The Lahzo team’s continuous optimization drove appointment rates from 1.9% to 9.8% on a key conversion point. And 44.8% of all agent leads were influenced by Lahzo’s advertising, confirming the flywheel was working.
More Results
Impact across the full operation
Metric | Result |
|---|---|
After-hours appointments | 46.0% of appointments are booked outside business hours |
Ad-influenced agent leads | 44.8% of all agent leads were influenced by Lahzo advertising |
Ad-influenced agent revenue | 43.7% of agent-attributed revenue came from Lahzo ad-touched visitors |
Conversations handled | ~69,000 total over the evaluation period |
Sales team time saved | ~3,650 hours—equivalent to ~1.75 years of a full-time employee |
Ready to see what Lahzo can do for your dealership?
AI sales agent. Agent Fuel advertising. Closed-loop attribution. One platform.
Why It Works
Integration is the advantage.
Most dealers run ads. Most dealers have some form of chat or lead capture. What they never have is a closed-loop system that connects ads to website traffic to agent conversations to sales. That’s the Lahzo difference.
Unlimited scale, zero headcount
The AI sales agent handles unlimited concurrent conversations without adding staff. Volume growth doesn’t require headcount growth.
Ad impression to sold unit
Attribution runs from ad impression to sold units. There is no guessing what’s working.
Continuous optimization
Every agent conversation is evaluated and monitored. The Lahzo team identifies, tests, and implements improvements that increase leads and appointments from the same traffic.
The flywheel gets smarter
Marketing Mix Modeling adjusts budgets across channels to lower customer acquisition costs. Every interaction makes the system smarter.
Ready to see what Lahzo can do for your dealership?
AI sales agent. Agent Fuel advertising. Closed-loop attribution. One platform.