Revolutionizing Dealer Sales
with AI and Digital Marketing

Challenge

A Leading Motorized Dealer sought to enhance their customer acquisition and sales conversion processes by overcoming several industry challenges:

Limited store hours restricted customer engagement.
Legacy online systems had low engagement rates.
Inconsistent follow-ups and varied sales quality hindered conversions.
Traditional marketing tactics lacked measurable results.

Solution

Through a partnership with Lahzo, the Dealer implemented a dual-pronged strategy integrating AI and targeted direct marketing to transform the online and offline sales funnel.

Consistent Lead Quality: Enhanced lead data sheets used to inform in-person conversations.
Efficient Targeting: Data-driven campaigns reached high-value customers while minimizing ad spend waste.
Enhanced Customer Experience: The AI Sales Agent provided instant, knowledgeable responses, improving engagement and satisfaction. An always on brand ambassador.

Direct Marketing Result

3x Higher Click-Through Rate: Compared to traditional display ads.
33% Increase in Leads.
30% lower cost per lead compared to Google Ads.
Higher Web Traffic: Campaigns boosted traffic across digital channels, enhancing visibility.

AI Sales Agent Results

52% of Conversations Resulted in Quality Sales Engagements.
23% of Conversations Resulted in Qualified Leads.
40%+ of online sales conversations occurred outside of regular store hours, tapping into previously missed opportunities.

Why This Matters

This approach demonstrates the power of combining AI-driven personalization with precision marketing:

Scalable Customer Engagement: The AI Sales Agent operates tirelessly, ensuring no opportunity is missed.
Measurable ROI: Direct marketing campaigns delivered more leads at lower costs, proving their effectiveness.
Increased Competitive Edge: Strategic marketing and AI sales differentiated this Dealer from competitors.